Plus, Yamaha doesn't fix prices like Honda does (dealers who don't want to play that game aren't Honda dealers) and you can find some good deals if you search.
I got a really good deal on my Honda from
Wise out of someplace back East. So good of a deal that I get in touch with Honda NA first to insure that it was not black/gray market. I was encouraged to purchase from my local dealers, but was told that Wise was a bona fide Honda dealer and that my generator would be under warranty, would be serviced by any dealer, etc. Wise does not advertise the Honda prices online, but with a simple call you can get what you need. 100% satisfied with my
Honda. They even carry Yamaha.
Why the Honda - after extensive research, reading bulletin boards, etc. I became convinced that the Honda was better. Also, the Yamaha wouldn't fit in the back end of my Avalanche with the covers in place due to the handle configuration on the unit - the way they stick up.
BTW - the Honda inverter also runs sensitive electronic equipment and during IKE's aftermath, I ran my office window AC unit and all of my computers w/o problem.