Well, aside from your obvious sarcasm, if you think Steve Smith had anything other in mind than making a lot of money off gullible people,

(I think you are on to me)
You mean he is not altruistic - didn't he settle up all of his outstanding debts to the fine folks out in west Texas that he owed a lot of money too? Everyone from some survey company in Marathon or Alpine, the golf channel, food/liquor vendors, and of course Texas Monthly... - before he went and hid behind bankruptcy?
Oh, I also forgot to include Lajitas International and the Lajitas airlines serving Lajitas, D/FW, and Austin... as part of the resounding success.