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TxDoT: Playboy bunny sign illegalJuly 1st, 2013 under Home Story Highlight By ALBERTO TOMAS HALPERNMARFA – The neon Playboy bunny sign west of Marfa, part of an art and advertising roadside sculpture installed recently by the men’s magazine, was placed illegally.“It was determined that the sign is indeed an illegal sign,” wrote Gus Cannon of the Texas Department of Transportation’s Right of Way Division in Austin in a June 27 letter. “We are handling it through our process for addressing illegal signs.”Cannon was responding to Marfa resident Lineaus Hooper Lorette who on June 24 filed a complaint with the highway department against the men’s magazine.In his complaint, Lorette cited that the outdoor advertisement was built without a permit and that no visible permit number is available. In his description of the sign to TxDoT, Lorette writes, “Large corporate logo of Playboy bunny.”Playboy’s public relations firm, PR Consulting, had no comment when contacted Monday afternoon....
MARFA, Texas (AP) — A Texas agency says Playboy has 45 days to remove a neon-lit 40-foot high sculpture of the magazine's iconic bunny logo from a West Texas road.The Texas Department of Transportation ordered the removal of the sign, called "Playboy Marfa," because Playboy does not have a license for outdoor advertisement in Texas.The El Paso Times reports (http://bit.ly/18wHNjP ) officials representing Playboy said the company has not violated any laws and will try to resolve the agency's concerns.Officials were alerted about the sign after Marfa resident Lineaus Lorette filed a complaint. "I thought it was a sign — a corporate logo. And in Texas you can't put up signs without permits," Lorette said. "I checked and it didn't have a permit so I filed a complaint."Lorette says some Marfa residents are upset the company has used their town, known as a hub for artists, for marketing purposes."I was really ambivalent. It's a beautifully made sign," Lorette said. "The problem is that it's a sign. The rules have to apply to everybody."Veronica Beyer, TxDOT's director of media relations in Austin said that the agency is treating the case like any other instance in which someone puts up a road side advertisement without a license in an area that does not qualify.The sign is part of a roadside art display designed by New York contemporary artist Richard Phillips and Playboy's creative director of special projects Neville Wakefield. The installation features the offending sign perched atop a post and a concrete platform displaying a stylized version of 1972 Dodge Charger, a classic American "muscle car."PR Consulting, a firm that represents Playboy said that they do not consider that "the art installation by Richard Phillips violates any laws, rules or regulations. Our legal counsel is currently looking into this matter and we hope to resolve this issue satisfactorily and as quickly as possible."Located in the heart of West Texas, Marfa is known as a hub for artists and creative types. It is also no stranger to out-of-the-ordinary roadside art exhibitions. Prada Marfa, an installation that mimics one of the high-end fashion brand's stores in the middle of a pasture was erected in 2005 along the same road as the Playboy display.
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